English
Español 
Deutsch Assess link-building offers: quality and transparency
A large link count says little about campaign value. Understand where and why your website would be recommended before commissioning work.
Ask for examples
Review typical publications and audiences. Do language, topic and readers match your service? Unexplained domain lists do not adequately describe a service.
Separate work and promises
Distinguish research, outreach, editorial work and paid placements. A guaranteed link count does not guarantee qualified enquiries. Unconditional ranking promises should not drive the decision.
Clarify disclosure
Advertising and sponsorship need appropriate treatment. Google identifies manipulative link purchases and networks as problematic. Ask how disclosure and link attributes work rather than demanding dofollow links universally.
Document cost and duration
Establish one-off and recurring charges, publication duration and amendment options. Ask what happens if a page disappears. Clear scope prevents misunderstandings.
Measure business outcomes
Request traceable reports of actual publications and relevant visits. Consider brand presence and suitable contacts too. A single third-party authority score cannot replace this review.
Official sources and next steps
Related assistance: Search engine optimisation.
Related next steps: Backlink audit: assess suspicious links · Multilingual websites: organise hreflang correctly.
Prepare your enquiry
Identify audience and business area. Scope and example placements allow an assessment without sharing confidential access.
Request assistance in EnglishUpdated: 23 October 2026. General guidance. Your circumstances and the current requirements of the competent authority are decisive.